Our Mission

Wicked Earth is focused on wellness for people and planet. We aspire to reconnect humanity with nature by providing earth-centric products and a synergistic community of science + ritual. Our skincare and well-being products nourish our bodies and enhance our psyches. We strive to facilitate a bond with the environmental pulse and the sacredness of life while doing our part to restore balance to our home.

Our Philosophy

Be Better: We recognized that life is a journey of our individual and collective stories. Each day of that journey can be impactful. Wicked Earth strives to beneficially evolve each day, both as a company and as individuals. We are committed to sustainability, holistic health education, and serving our customers through highly effective products and impeccable customer service.

Science + Ritual: By incorporating Science (professional grade ingredients) and Ritual (restorative modalities) we aim to enrich our body and elevate our psyche. Part of this objective is met by providing our customers the highest quality earth-centric skincare and wellness products.

Reciprocity: We understand that reciprocity is an important part of our relationship with the earth, that’s why we dedicate a portion of every sale to a worthy cause such as planting trees, protecting water, fighting climate change, and helping animals in need.

We hope you love them. 

Harnessing the Healing Power of the Earth

What is the Endocannabinoid System?

The Endocannabinoid System (ECS) is a vital biological system consisting of cannabinoid receptors, enzymes and endocannabinoids. Endocannabinoid components are found in all of our major internal systems, such as the immune and digestive systems. The ECS is responsible for managing homeostasis or balance. Above all, maintaining an internal state of balance allows our cells, tissues and organs to function at their best, so we can be our best.

What is Cannabidiol?

Cannabidiol (CBD) is a phyto- or plant based cannabinoid derived from cannabis plants including hemp. CBD is a non-psychoactive compound that is showing immense therapeutic benefits for users everywhere. When applied topically CBD influences the endocannabinoid system, supporting the homeostasis of our skin to encourage a healthy glow. Moreover, incorporating cannabinoids in your skincare routine increases the overall health and vitality of the skin.

Broad Spectrum CBD

Broad spectrum CBD not only includes cannabidiol but also features other components of hemp including terpenes, flavonoids and additional cannabinoids. These compounds are thought to work together synergistically to amplify therapeutic benefits of CBD creating what is known as ‘The Entourage Effect’.

CBD Distillate

Whole plant CBD oil is distilled to remove THC while preserving other important components of hemp. This refinement process allows users to benefit from ‘The Entourage Effect’ with zero THC.

Water Soluble CBD

Unlike the human body, CBD is hydrophobic and does not mix well with water by nature. To increase bioavailability, we use the latest cannabinoid technology to process CBD into nanoparticles. This nanoemulsified broad spectrum CBD allows the cannabidiol to be mixed with water and enhances the absorption.

CBD & The Skin

The presence of the Endocannabinoid System (ECS) within the layers of the skin including the epidermis or surface layer allows topical CBD products to improve skin’s health. CBD has the ability to impact multiple receptor types and influence several essential functions. This is important for a number of different processes that affect our skin’s appearance and fitness.

In addition, cannabidiol and other cannabinoids found in our broad spectrum CBD skincare have been shown to help manage inflammation. Inflammation not only plays a role in premature aging but is also often a symptom or cause of difficult to control skin conditions. CBD’s impacts on inflammation and homeostasis aren’t the only methods this super ingredient uses to prevent signs of aging. Cannabidiol also has strong antioxidant action that scavenges free radicals to support vitality for glowing, youthful skin.

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